"We believe the future of TV is apps..." This is a direct quote from Apple Inc. CEO Tim Cook. I guess when this was be splurged out of Tim's lips he didn't consider things like his audience and playing well with other companies. At close to $150 for the 32GB version of the latest 4th Gen. Apple TV, we are not talking a cheap date here. In comparison to other streaming devices it is only beat by the Nvidia Shield at a whopping $200. So add this price tag and the words of their CEO one wonders why the hell there is no Amazon Prime app on the Apple App Store.
To answer this question we look to the Business Insider, which boils the issue down to two basic principles; money and self promotion. It seems that Apple takes a 30% cut of all applications that run on any of their devices.
"There are a few likely hangups on Amazon's end: Amazon doesn't want to undermine its own streaming TV gadgets, the Fire TV and Fire Stick, by making an app for the Apple TV. However, that seems less likely to me since Amazon Video is already on Roku and video game consoles like the PlayStation 4.
The real problem is likely the 30% rule. Amazon probably wants to either negotiate that down like other companies have or find a better way for you to buy video content within the app instead of having to go to Amazon.com first. An Amazon spokesperson did not respond to a request for comment."
Other sites continue to spread rumors that Amazon and Apple are working on getting their shit straight and finalize a deal but I wouldn't hold your breath. Big business, big bucks and plenty of competition. So when looking to get your latest streaming device, listen to the creepy old knight from that last decent 'Indiana Jones' movie...
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